First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...
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Each person in any business or profession needs to think of themselves as if they were in sales. Because the success of the company depends on everyone selling the same story. I learned this very...
Magazine Ads Are Still an Effective Marketing Tool in Your Arsenal
I don’t know about you, but I still like receiving magazines in their printed format. It's nice being able to take my time pouring over the content. I don’t like everything to be digital. And...
Business Planning Gets Results When developing a marketing budget, sales promotional offers fit right in. By its nature, a sales promotion is designed to inform, persuade and remind buyers to buy...
Expanding Perspectives In A Changing Tech Environment Online design contests have opened up a new opportunity for businesses to use a sales promotion technique to outsource design projects. [caption...
Understanding your potential customers is a primary element to developing a successful marketing strategy. You need a clear definition of who your primary target consumer will be. So it's recommended...